LiveAuctioneers Seller Success Optimization (LASSO Program)

Best practices and tips for growing your sales online

Installing Your COVID-19 Response Support Badge

To give bidders an additional reason to bid online, to support your business, to give your consignors confidence, and to support a worthy cause, LiveAuctioneers will be donating our proceeds from first-time purchases to Meals on Wheels America and the World Health Organization COVID-19 Solidarity Response Fund. Exclusions apply*. 

Every partner is welcome to join in this effort. If you are redirecting bidders to online channels, feel free to use your COVID-19 Response Support badge to guide bidders to your auctions on LiveAuctioneers.


Click the image to download, or, right-click to save

Adding your badge to your website

To add a badge to your website, use the embeddable HTML sample code below:

<a href=""><img src="" width="300" border="0" target="_blank"></a>

Step 1. In the snippet, replace UNIQUEID with the numeric value found in your LiveAuctioneers auctioneer profile page.

E.g. if your auctioneer page is,

Step 2.
Update width with the desired value (up to 600 pixels wide).

Step 3.
Add the snippet to your website HTML code.

Adding your badge to your email signature

Instructions for customizing your email signature vary by email client.  Here are the most popular providers:


* First-time customers only, limit of one per household. Applicable to first item purchased between March 20, 2020 12AM EDT and April 30, 2020 12AM EDT. Eighty percent of LiveAuctioneers net revenue from the first item won will be donated to charity. Maximum donation of $1,000.00 per household.